Part Art - Part Science - All Star Web X
Star Web X is a marketing agency that provides marketing solutions used by fortune 500
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Star Web X is a marketing agency that provides marketing solutions used by fortune 500
The internet has approximately 5.2 Billion People .
This is 65% of the total human population.
Apple, Google, Microsoft, Samsung all have more than 1 Billion users.
The internet is the ultimate hangout spot for your target audience.
And Your website, the first place of interaction between billions of customers and your business.
A physical storefront cannot handle billions of customers a day, but your website can (with a few upgrades).
So what makes a website ULTIMATE; a superficial machine that converts a billion visitors into leads and then customers
The answer is three fold:
from a simple logo to complex tv ads; everything is designed with one objective in mind
• Mediocre companies highlight specs like “T4 chip with 5GB of RAM.”
• Good companies show how the product benefits the user, like “more power.”
• Great companies connect on an emotional level, showcasing how the product makes the person feel. Remember the last Nike Super Bowl commercial? They didn’t just show the product; they showed how you’d feel powerful and unstoppable wearing their gear.
• When you’re focused on the person, every detail—from your logo and website to your slogans and ads—needs to be designed with them in mind.
• This approach is known as psychographics, which studies how colors, shapes, and music influence people’s emotions and behaviors.
• We’ve analyzed what works for all the current Fortune 500 companies, from what kind of logo,website, color, slogan, marketing channels etc and applied those insights to our own marketing strategies.
It starts with a slogan, think about
• The Few, The Proud, The Marines (US Marines)
• Maybe she is born with it, maybe its Maybelline (Maybelline)
• Just Do It (Nike)
• The Best a Man Can Get (Gillette)
Why slogans, beacuse they are cathcy and the follow the three rules major rules of a good marketing (get attention in the mind of customer, stay there, make them talk about you)
All these slogans focus on the person buying, not just the product. By connecting with customers on a personal level, they create passionate, loyal fans.
With everything targeted towards the person, we can move towards marketing channels.
There are three main channels of marketing
• Traditional (Tv, Print, radio)
• Digital (SEO, Google Ads)
• Social Marketing (Instagram, X, Youtube)
In a nutshell this is what a fortune 500 companies does but there is a lot more to it.